Research & Data for Journalists
Original, ready-to-publish research for reporters and editors. Every release ships with verified sources, a clear methodology, and embeddable visuals.
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Our work has been featured in leading media outlets
What we publish
Independent datasets, rankings, and nationally representative surveys across business, lifestyle, tech, and culture. Each release includes sources and a short methodology. Embeddable charts available on request.
Public data, cleaned and comparable
We collect and normalize open datasets so every number we publish can be traced, replicated, and explained in plain language.
Nationally representative polling
Transparent quotas and balanced samples give you fast, credible reads on how people think, buy, and behave.
Embeddable charts & maps
Each release includes exportable charts, regional cuts, and key stats — built for journalists on deadline.
Beats we cover
We track the stories that shape everyday life — from the economy to entertainment.
- Consumer trends and personal finance
- Work, employment, and small business
- Culture, lifestyle, and travel
- Technology, privacy, and AI adoption
What we deliver
Everything you need to report with confidence — backed by transparent data.
- Regional or demographic breakdowns
- Quotes and commentary from our research team
- Embargo coordination for exclusives
- Downloadable charts, CSVs, and methodology notes
Editorial standards
Sourcing: Public datasets, official APIs, FOIA-accessible records, and nationally representative surveys. Every datapoint can be verified.
Methods: Data is cleaned, normalized, and weighted where appropriate. Each release includes a short, plain-language methodology.
Reproducibility: Definitions and formulas are documented. Crosstabs, regional cuts, and CSV exports are available for journalists who need them.
Privacy: We never collect or publish personally identifiable information.
Corrections: If something’s off — or you flag an issue — we fix it quickly and clearly note any updates.
Meet the Team
The people behind every dataset, story, and visual we share with journalists.
Maja Marinkov
Head of Research
Dragan Radosevic
SEO Researcher
Marica Njagojev Kerekes
Data ResearcherStay in the Loop
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